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October 8, 2014

Real Estate Sellers PRICE IS RIGHT

by derekespeer

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Next seller, COME ON DOWN!

Who doesn’t want as much money as possible when you decide to sell your home? Positioning right is the first step.

Positioning too low may leave some money on the table. But, someone pricing too low is not very common…

Instead, positioning too high is most common. To simplify it, think of basic supply/demand economics. If the supply is low and demand is high, pricing your home over market has less effect. However, with an abundant supply and slowing or steady demand, pricing your home too high WILL miss your target audience. In the end, you’ll pay more in mortgage payments, warehousing costs such as utilities and maintenance, and other costs than you would have if you priced based on current market conditions.

A property receives its best exposure during the first few weeks on the market. Maximize your opportunity of reaching qualified buyers by pricing your home based on current market conditions.

Multiple listing association statistics show that the longer a home is on the market, the lower the selling price. The home becomes stale and a price reduction results.

For a market consultation, contact me. We will discuss the market, comparables, and how to position your property to be SOLD.

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