Focus 1 of Building an Office, Culture, & Destination is on Leadership.  See prior posts for more info.

Focus 2 is CORE VALUES

• Your core values are those values, which you hold and form the foundation on which you perform work and conduct yourself.
• Regardless of industry change, government interaction, technology, etc., you abide by your core values.
• Core values are not descriptions of the work you do or the strategies you employ to accomplish your goals.
• Core values underwrite your work, exemplify how you treat others, and guide you in your quest to accomplish objectives.
• You use and practice them every day.

Some of the more common:

Honesty

Integrity

Courage

Leadership

Innovation

Excellence

Motivation

Empowerment

Passion

Integrity